DaySpring Inc., a Siloam Springs-based company specializing in Christian greeting cards and specialty products, announced the recent hiring of Dawn Deal as its senior e-commerce director.
"Dawn not only brings excellent skill and expertise to DaySpring," said James Barnett, president of DaySpring, "but also outside experiences and fresh ideas. She understands consumer behavior and is able to apply that to a platform that is growing for us every day."
Deal will lead all aspects of the company's e-commerce business, including store merchandising and consumer retail marketing.
Well known in the Northwest Arkansas vendor community, Dawn comes to DaySpring after 20 years of high-level experience leading digital marketing and on-line businesses for well-known consumer brands and retailers. Most recently, she was a senior director for media and marketing for Walmart and also served as senior director for online marketing for Sam's Club. Prior to Sam's, she was the online marketing leader for both Lowe's Home Improvement and Newell Rubbermaid, and served with QVC, directing their on-line business development functions.
"I am very excited to join the DaySpring family," said Deal. "It is truly a blessing to be able to be a part of an organization that is both business and mission minded, and it is a privilege to be able to assist in the company's continued transformation in the e-commerce space."
Dawn holds a BA in Statistical Economics from Princeton University. She is married with three children and lives in Bentonville with her family.
General News on 06/21/2017